Eurosport has joined the clamour for this year's top media must have.
It has announced that it will be releasing its mobile app version of its streaming device at the cost of £2.39 a month.
Last week the BBC finally got its act together announcing that the I-player will be available to sports fans in time for this year's world cup.
Paid Content's Andrew Roberts explains the business rational behind the move
Media operators are gaining in confidence that they can charge on mobile where they don’t through other media.
—The recurring-subscription adjunct offered by Apple’s iPhone OS 3.0 is proving highly attractive to publishers and broadcasters.
—This is an example of how content owners can go direct to viewers, routing around traditional platform gateways like pay-TV operators.