Eurosport launches mobile app

Eurosport has joined the clamour for this year's top media must have.

It has announced that it will be releasing its mobile app version of its streaming device at the cost of £2.39 a month.

Last week the BBC finally got its act together announcing that the I-player will be available to sports fans in time for this year's world cup.

Paid Content's Andrew Roberts explains the business rational behind the move

Media operators are gaining in confidence that they can charge on mobile where they don’t through other media.

—The recurring-subscription adjunct offered by Apple’s iPhone OS 3.0 is proving highly attractive to publishers and broadcasters.

—This is an example of how content owners can go direct to viewers, routing around traditional platform gateways like pay-TV operators.

Welcome to the true city App

The latest in travel guide apps comes from Sports Retailer Nike promises to "Make the Hidden Visible" in six European cities.

The cities covered by the app are London, Berlin, Milan, Amsterdam, Barcelona and Paris. It will rely on Locals, dubbed Nike Insiders,keeping the community up to date with the latest events in their cities.

As well as providing Nike's clothing fans with exclusive information about upcoming product launches and Nike events in each of the cities.

Latest Linkedin mobile app is released

I have come to Linkedin rather late but one of my new year projects is to build up my professional profile and contacts up using the site as a network forum.

I shall be helped in that by Linkedin latest upgrade to its I-phone app as reported here by Mashable.

Linkedin announced on their blog that

On the heels of the opening of our LinkedIn platform, this new version represents the next step in our efforts to bring LinkedIn to whereever you work. Professionals are increasingly mobile, and we believe that mobile business applications are better when they are built over a platform of your reputation & relationships. This app has been redesigned and rebuilt from scratch to help you keep your professional network in your hands, whenever and whereever you need them.