Noodles with your I-phone sir?

It was going to happen sooner rather than later.Now there is a I-phone app where you can order your noodles.

Wagamama,reports Brand Republic,has introduced an app that

allows users to place an order for take-out directly from the handset.
The app also enables users to locate their nearest branch of Wagamama and browse the menu to place their order.
The order is then sent straight to the kitchen in a similar way to the wireless hand-held devices used by Wagamama restaurant staff. Users can state a preferred collection time and pay for the order via the app.

Eurosport launches mobile app

Eurosport has joined the clamour for this year's top media must have.

It has announced that it will be releasing its mobile app version of its streaming device at the cost of £2.39 a month.

Last week the BBC finally got its act together announcing that the I-player will be available to sports fans in time for this year's world cup.

Paid Content's Andrew Roberts explains the business rational behind the move

Media operators are gaining in confidence that they can charge on mobile where they don’t through other media.

—The recurring-subscription adjunct offered by Apple’s iPhone OS 3.0 is proving highly attractive to publishers and broadcasters.

—This is an example of how content owners can go direct to viewers, routing around traditional platform gateways like pay-TV operators.

The wait goes on for a BBC i-player app

Oh Dear.

It appears that the company currently working on the I-player I -phone app is not licensed to be doing so

According to Paid Content,Camiloo based in Manchester

“Camiloo is not a licensed distributor of BBC content online or on mobile. The BBC routinely looks for unauthorised usage of our brand across all platforms and when we encounter it we work to resolve the issue,” a spokesperson told paidContent:UK. She would not comment further on whether this means it would bar the app. Rewat.ch would sell for £1.19 but would otherwise be free to use.

I-phone fuels Wi-Fi

The UK is set for a Wi Fi explosion according to this report in the FT this morning.

driven by growing demand from iPhone users and fresh interest in community wi-fi projects.

According to the report

BT, which has 4,000 public hotspots across the UK, said it had seen traffic double in the past year and expected customers to be using close to 1bn minutes of wi-fi on its networks in the year to March 2010.