Friday, July 31, 2009

Marketers move to using previously offline information

Interesting article in the New York Times looking at the way that marketing and data companies have started connecting previously offline information to customer's browsers.

The information which includes income,purchasing habits and credit scores will

result in a sea change in the way consumers encounter the Web. Not only will people see customized advertising, they will see different versions of Web sites from other consumers and even receive different discount offers while shopping — all based on information from their offline history.

Specialise and differentiate in the current job market

Some really useful comments picked up by Journalism.co.uk's Amankwa Annorbah-Sarpei from an industry gathering this week.

They concerned the current job market for journalism students and included the following

The nature of the media landscape has changed 'beyond recognition' with the advent of online publishing and new technologies
,

according to Nicholas Brett, editorial director of BBC Magazines adding that

Tools that were exclusively held and kept by a certain group of professionals are now owned by all of us, we are all content makers," he said, urging students to embrace this new 'democratic market' by becoming experts at everything.


And this from Terry Mansfield, former director at Hearst Corporation,

"If you want a job you have to create something that's special about you,prospective journalists should look to specialise and think of how to make their work relevant to the consumer,

Will a citizen photo site still work?

Back at the beginning of May,Kyle MacRae once of Scoopt gave an excellent talk on his business model of a citizen photo agency,a concept which ultimately failed.

The general consensus around the room was that was overtaken by events,the soaring popularity of Flickr etc and the model which he had come with simply couldn't compete.

It is interesting then that Demotix who launched a similar scheme last year are basking in the rays of glory after their site sold front-page pictures to the New York Times taken by Iranians who captured shots of protests after the disputed presidential election in Iran.

They also had the only photo of Harvard professor Henry Louis Gates Jr. in handcuffs more recently.

So can they prosper where Scoopt failed?

At Mediashift, Mark Glaser,asked Kyle for his comments

I'd say their chances of acquiring significant volumes of content with commercial value -- where value is largely driven by timeliness -- are slim to zero,It's hard to get sufficient awareness to stand even the remotest chance that the next punter to witness a newsworthy incident will have heard of Demotix, and know how to submit a photo or video quickly...Demotix (or Scoopt in its day, or any similar site) will always score well when they get a big hit -- but otherwise?"


and Mark's conclusion?

Demotix will have to move beyond being a destination site for citizen photos and put itself where amateurs will be taking the shots and uploading them.

Some of us still pick up a newspaper

The danger is that sometimes those of us who inhabit the media/social media/journalism/technological sector forget sometimes that not everyone lives the way that we do.

Hence I was interested to read this piece from Ryan Chittum at CJR WHO writes

For those of us of a certain small-but-growing subset— the blogging, commenting, techno-savvy, early-adopting, extreme-news consumers, it’s sometimes easy to forget that most people don’t live like we do. They don’t use RSS. They don’t Twitter. They don’t read twenty blogs a day. They (some 100 million or so) still actually pick up the newspaper and read it.


My problem is that I do all those things and still pick up a newspaper and a magazine and listen to the radio news.Quite what that says about me I don't know

Thursday, July 30, 2009

What the F**K is Social Media: One Year Later

Presentation is well worth a look.

Thanks to Marta Kagan,


If a journalist turned up at the door of your local site?

Will Perrin asks what would you do with a journalist?

He tells us that

some hyperlocal sites are doing so well that I am now getting queries about how journalists can ‘help’ hyperlocal sites from folk who are journalists or manage papers.


Will is a champion of hyperlocal,being the brains behind Talk About Local,a project to give people in their communities a powerful online voice.

It's an interesting question and he suggests examples of where you wake up

one day to find a nice shiny shrink-wrapped journalist on your doorstep with passable modern media skills and all the classic attributes a journalist should have


and his solution?

Use them to add capacity,to do legal and council reporting,to add a bit more bite and to transfer skills.

Any others you can think of?

So why do we go online?


Why do people go online?

Stephen's Lighhouse points to a study called the Rudder Finn Intent index which suggests that

1.more than double the amount of people go on lone to socialize rather than for business or to shop

2.That nearly three quarters of us do it to be part of a community and

3.that 3 of out 5 go online to be able to influence others or express contrasting or opposing fews

Twitter missing the point?


There has been much talk of the new twitter front page which was launched to the world yesterday.

Much was positive but according to Todd Zeigler,

To state the obvious, the new site emphasizes search and trend tracking, and de-emphasizes orienting users new to the service. It looks the homepage for a search engine. This strikes me as a mistake. While I certainly use Twitter trends and search, the main reason I use Twitter is for the community of people I follow and who follow me. This social component of Twitter sort of gets lost in this version of the homepage.


So a groovy front page but maybe missing the point of its application?

Tories propose a local news service

An interesting development from the Tories and its not David Cameron's attempts to get down with the kids on Radio 5 yesterday.

It's proposing the creation of 80 independent cross-platform, ad-funded news companies staffed by professional journalists and community volunteers to fill in the gaps left by the shrinkage of local newspapers and the switch-off of ITV’s local news in 2012.

reports Paid Content

The report has been written by by former Johnston Press chairman Roger Parry,

It would be commercially funded through a mixture of: “Display and (a reduced volume of) classified advertising, sponsorship, product placement, retailing, copy sales, by selling news services to regional and national providers and by providing local media services.”
but as the site rightly says

it is a big question mark whether the market can sustain local news in any format without at least some public subsidy.

BBC's first tentative steps back to Zimbabwe

One of the promises made by Zimbabwean Prime Minister Morgan Tsvangarai when he visited Britain earlier in the year was the the BBC would be allowed to resume its operations in the country.

Having reported undercover for the last five years,Jon Williams reports on Andrew Harding became the first BBC correspondent to enter the country on an authorised assignment since 2001.

There's clearly a lot of "healing "to do - not least between the BBC and the Zimbabwe government, as well as between the different factions in Zimbabwe itself.
In time, I hope we may be able to open a bureau in Harare, and we can report from Zimbabwe as we do from most other places around the world.
For now, we're pleased at being able to operate openly in Zimbabwe once again - our presence there this week, is a welcome, constructive, and important first step.

Twitterer to be sued

I am sure that there will be much debate about the ownership of comments on twitter but maybe this case reported by the BBC from Chicago may have some bearing on future policy.

A tenant who used the micro-blogging service Twitter to complain about mould in her Chicago apartment is being sued.


According to the report

Horizon Group Management filed a lawsuit that has accused Amanda Bonnen of defaming the company with her tweet.
She sent out a message that said "Who said sleeping in a mouldy apartment was bad for you? Horizon realty thinks it's okay."

Wednesday, July 29, 2009

A 21st century innovation plan for newspapers

Nichepapers aren’t a new product, service, or business model. They are a new institution. They’re a living example of the institutional innovation that is the key to 21st century business. They’re not the same old newspaper, sold a different way. They are 21st century newspapers, built on new rules, that are letting radical innovators reinvent what “news” is.


The words of Umair Hague writing in the Harvard Business review as he puts forward a 21st century manifesto for the newspaper.

According to Umair there are eight essential innovations that must happen

1.They must impart knowledge and not news

2.that they should no longer dictate to their readers what their opinion should be.Instead co-create knowledge through "commentage.

3.Develop topics instead of articles

4.Strive for scarcity instead of circulation

5.Give the knowledge now and not the news then

6.Instead of seeking perfection through perfect grammar, perfect ledes, perfect headlines they should seek provocation instead.

7.pitch topics and stories to the community, and let the best ones snowball — through contributions like tips, criticisms, and corrections.

8.that they should be tech-neutral, using whatever works best for a given task.

Ht-Cyberjournalist

Recession bites on media subscriptions

According to a poll conducted by YouGov for Callcredit Marketing Solutions there is evidence that people are cutting back on their media subscribtions as the recession bites.

The results of the poll showed that

1.24% of respondents were cutting back on subscriptions to newspapers and magazines this year.

2.18% are planning to cut back on pay-TV services provided by broadcasters such BSkyB and Virgin Media, with a further 18% saying they are thinking of cancelling their TV subscription altogether.

However for the older customer there was a percieved need to keep the subscriptions going

with 20% of respondents over the age of 65 saying that they thought newspaper and magazine subscriptions were a necessity. In addition 23% of this age group thought that pay-TV was essential.


Source Media Guardian

We just think it’s a neat way of getting more toys on the site.

Much of the talk yesterday was of the BBC's decision to share video content with other organisations.

Telegraph.co.uk, Guardian.co.uk, Independent.co.uk and Mail Online are the first to benefit and will embed clips from UK politics, business, health and sci/tech.

As Paid Content reports

The deals will use the BBC’s branded player, with a superimposed BBC logo and BBC.co.uk linkbacks; videos are geoblocked to UK users only. The clips “must not be directly connected with any advertising on third party websites – for example, pre or post roll advertisements will not be permitted”,


The Independent's Jimmy Leach writes on Independent minds the rational for his paper taking it on

In truth, it’s probably more of a significant step for the BBC than for us.

We just think it’s a neat way of getting more toys on the site.




Tuesday, July 28, 2009

Political blogging may have little effect as a 4th estate

Some interesting research coming from Patricia Audette-Longo, the political affairs reporter for the Edmonton Journal.(via the Polis summer school) on the effect of political blogs on democratic discourse in Alberta, Canada.

But it is her opening gambit which I particularly liked

The makings of a global community do not rest on fast access to international content-sharing websites or the immediate gratification of creating a blog housed for free by Google. Without context, knowing an unlimited amount of information is just a mouse-click away does no more to enhance your sense of community than purchasing a used Christmas ornament on eBay.


Patricia finds that

while bloggers reach to effect change, and hope to shift the “ways citizens and politicians practice politics” simply by changing the model of sharing information, their work is rarely read outside small circles of fans and vehement detractors.

Don't cut back on marketing research warns newspapers

An interesting piece of research comes by way of Reynolds Journalism institute which looks at what happens when newspapers cut back on investment in marketing.

Amongst its findings

1.A one percent cut in newsroom expenditures led to a .44 percent drop in revenue. A one percent cut in the ad sales force led to a revenue drop of .24 percent. A one percent cut in the distribution force led to a .08 percent drop in revenue.

2.he bigger the cuts, the impact on revenues gets progressively worse

3.Newsroom cuts are the most costly on profits. A 5 percent cut in news expenses led to a 1 percent drop in profits, while a 5 percent cut in advertising department budgets led to a .3 percent cut in profits.

Not surprisingly then that the reports recommendations

advised that newsrooms should be the last department cut. When cutting costs, newsroom cuts are by far the most damaging to revenues – and the longer the reductions occur, the greater the acceleration of damage.

A new magazine launches with some help from twitter

This may well be the trend now as How Do News reports on Creative Boom which launched last week.

after Katy Cowan, the 30-year-old that set up Boomerang, was inspired to initiate the project thanks to the power of Twitter.


“Talking to other businesses and freelancers on Twitter, it became apparent that there was a need for an online community for creatives.


Katy added that

"We will continue to communicate with our Twitter followers to see how the magazine should evolve.
"We’d eventually like to include a forum and members page where people can network, share ideas, secure new business and submit their own editorial content."

Man City take on the world of online media


Manchester City have been getting most of the football transfer headlines this summer and now it seems that their riches will result in an assault on the world of online media.

Paid Content reports that

its Endemol-produced flashy new website has completely free video content while search marketing and creative agency deals are designed to win over fans worldwide


Some of the features include free video on demand,search marketing and perhaps not surprsingly given the nature of its backers,an Arabic version

Monday, July 27, 2009

Observer's axing of the TV guide-a regrettable but necessary option?

I must admit that I was rather perturbed when the Observer decided to axe its weekly TV guide,a couple of weeks ago.My suspicion was the usual one to save money and my suspicions were correct as the Review's editor, John Mulholland, writes here

In short, there are no excuses. "This is not a decision we took lightly and it is a source of real regret to us,.
This was just one of the host of difficult decisions we have had to make in recent weeks. Newspapers and media groups are facing the most difficult trading conditions imaginable. Not only are we suffering from the catastrophic fallout from the credit crunch in terms of severely reduced advertising revenues but, additionally, our industry is undergoing structural change which is causing enormous disruption."


Call me old fashioned,and I know the arguments are that this information is now in numerous places.But it was good to have a paper guide to refer to and more importantly their recommendation ofter filled the Sky+ box

An American perspective on the British press and we're doing better than them

is provided by the New York Times which takes a look at the latest scandals in the world of British journalism

Hacking into celebrities’ mobile phones. Signing checks to sources for scoops. Paying others to keep quiet. British journalists have all the fun — as long as they stay out of jail.
and then asks the question

Has Fleet Street’s freewheeling past prepared British newspapers better than others for the anything-goes ethos of the Web?
and concludes that

they have not suffered from one problem that plagues their counterparts in the United States: a loss of scoops to the blogosphere.

Sunday, July 26, 2009

Wireless devices are bridging the racial internet gap

A Pew report suggests that at least in America,there may be a racial divide over the types of devices used to access the internet.

Whilst

56% of adult Americans have accessed the internet by wireless means, such as using a laptop, mobile device, game console, or MP3 player. The most prevalent way people get online using a wireless network is with a laptop computer; 39% of adults have done this.


But interestingly

African Americans are the most active users of the mobile internet – and their use of it is also growing the fastest. This means the digital divide between African Americans and white Americans diminishes when mobile use is taken into account.


Stripped down further

1.48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant-messaging, half again the national average of 32%.

2. 29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.

3,Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.

Saturday, July 25, 2009

A quiet news summer?

Another perspective of whether the media are contributing to the mass hysteria over Swine Flu is given by Robin Lustig of BBC Radio 4's World Tonight.

Robin has a theory

we live in a complex, confusing, technologically-challenging world. We are never quite sure how fresh is the food that we eat or how pure is the air that we breathe. We lie awake at night and worry: do I know enough, understand enough, to make the right decisions for myself and my family?
We scour the newspapers and sit glued in front of the TV or radio, hoping to learn something that will help us understand. Should I be eating more eggs, or fewer? Should my children drink more fruit juice, or less?


He has a point but how much greater confusion is there from sitting in front of the TV or picking up the papers?

This week has seen an across the board gloomy picture being portrayed across both the tabloids and the broadsheets backed up by a poor government PR performance.

I suppose that the media has so far had a good summer in what is normally a quiet period,MP's expenses,Michael Jackson and Swine Flu,so much so that they have been able to largely ignore Big Brother.

RSF on Cameroon

The President of Cameroon ,Paul Biya, is currently on a state visit to France and RSF have reminded the world that his country though making some improvements in Press Freedoms still has a way to go

“Respect for press freedom has improved markedly in recent years in Cameroon and blind repression of journalists seems to be a thing of the past, but journalists still often suffer at the hand of overzealous police officers or corrupt judges or as a result of score-settling between politicians,”

GeoChirp-the latest mapping app from twitter

Mashable's Stan Schroeder reviews the latest Twitter/Google Maps mashups.(Ht-Sarah Hartley)


It's called GeoChirp and

It works like this: on top of the page you have a Google Map; enter any location, and choose a radius below, from 1 to 50 miles. Then, adjust the number of tweets you want to see – from 5 to 25, and type in a keyword. The result is a very useful app, if you know what you’re looking for.


And if you know what your looking for is illustrated here

For example, let’s say you want to know of a good cocktail bar in Miami. Type in Miami in the map, choose a radius, type in “cocktail” as the keyword, and you’re bound to find something of interest. Since this is real people giving us very current information, searching for the same thing on Google (Google) doesn’t even compare. As a bonus, on the right side GeoChirp gives you a list of the most popular tweeple in the area you’re currently looking at.

AP on the attack over use of its content

Associated Press is cracking down on unlicensed use of its content on the web.

According to this report in the New York Times,the company is set to add

software to each article that shows what limits apply to the rights to use it, and that notifies The A.P. about how the article is used.
and

Tom Curley, The A.P.’s president and chief executive, said the company’s position was that even minimal use of a news article online required a licensing agreement with the news organization that produced it.

Pilger on Murdoch's attack om journalism itself

A rather damming critique of the Murdoch empire comes from John Pilger writing in this week's New Statesman

No stranger to controversy himself,Pilger writes that

Murdoch’s papers have relentlessly assaulted common truth and decency, but their most successful war has been on journalism itself


and reflects on the paper's dealings after 96 Liverpool football fans had been crushed to death at Hillsborough Stadium.

When sales of the Sun fell by almost 40 per cent on Merseyside, Murdoch ordered his favourite editor to feign penitence. BBC Radio 4 was chosen as his platform


It's a good read and you can look at the many allegations levelled against the Murdoch empire

Friday, July 24, 2009

Only one good foreign correspondent

Most pundits on foreign affairs who clog up our comment pages have three things in common. They do not speak or read foreign languages. They dislike Europe or, if on the left, the United States. They tend to be former editors of national newspapers or magazines.


The words of Denis MacShane,Labour MP for Rotherham, who is reviewing Facts Are Subversive, By Timothy Garton Ash in the Independent

It appears that Garton Ash is the only foreign correspondent that Denis MacShane likes because

He is fluent in German, Polish and French. That may explain why he is the only British writer on foreign affairs who is translated and taken seriously in Germany, France, Italy, Spain and Poland as well as the US.


Ht-Jon Slattery

Can Twitter provide a monetising platform?

Journalism.co.uk's Judith Townend attended Alan Rushbridger's talk to the British Academy on Wednesday night and I was interested in his comments on monetisation and twitter

The question of how you monetise those 900,000 [followers] is deeply interesting, but that's not my job - I do think you've got those 900,000 people coming voluntarily - you've got to think what would they pay for?" he said.
"Who would those 900,000 technology people most like to spend time with? Let's say it was Steve Jobs. Is he the most interesting man in technology, I don't know, but let's say he is.
and as Judith continues

Providing specialised information and journalism in the online community, is a way forward he believes: "I don't know if they're [Guardian journalists] experts, but they're specialists, and I absolutely think the role of specialists on the Guardian is crucial,"

Fisticuffs in the Korean Parliament as media laws are debated

Proposed changes in media laws produced outbreaks of fisticuffs in Sourh Korea's Parliament as reported here by CJR

Hundreds of competing lawmakers screamed and wrestled in South Korea’s parliament Wednesday as a rivalry over contentious media reform bills descended into a brawl that sent at least one to a hospital.
Lawmakers from the ruling Grand National Party occupied the speaker’s podium in a bid to quickly pass the bills aimed at easing restrictions on ownership of television networks…
The opposition strongly opposes the proposed media reforms that would ease restrictions on large businesses and newspapers owning stakes in major broadcasting stations. They claim the move is a ploy by the government of President Lee Myung-bak to get more sympathetic media coverage by allowing large conservative newspapers to get into the broadcasting business.

Paul Bradshaw on the importance of linking

Paul Bradshaw has done a quick round up of media organisations failure to link directly to the report on social mobility which was published earlier this week.

Why is it important

Firstly, Google will rank a page more highly if it includes more outgoing links.
Secondly, people will return to your site more often if they know they can expect useful links.


As Paul says and I totally agree

So get your act together, please.

Wednesday, July 22, 2009

Only in the Express



could they manage to combine the scare story of Swine Flu with immigrants on their front page as the paper warns us that

IMMIGRANTS who can barely speak English will be used to man the phones at emergency swine flu call centres, it was revealed yesterday.


The paper adds that

As ministers prepare to launch a virus hotline this week, staff at the centres last night laid bare the chaos behind the preparations.
They said hundreds of people with few English language skills and no medical training will join the 1,500 team taking calls from the public.
Unbelievable

Tuesday, July 21, 2009

More debate on the middle class journalist

There is plenty of comment about Alan Milburn's Unleashing Aspiration report which I commented on yesterday,especially the part about journalism being a middle class profession.

Roy Greenslade comments on it too this morning describing the time when he was training as when

The working class "masses" were on the move, leading eventually to the middle class becoming the nation's dominant social class.


So according to Roy

By the late 1980s, entrance to journalism was also increasingly dependent on academic qualifications that ensured that almost everyone needed a university degree.
This was not such a problem until, say, the middle 1990s, because working class entrance to tertiary education improved year by year.


Then higher education became expensive and became a barrier to those from lower class backgrounds.

Should it matter? Well journalism should be a representation from all walks of society so that society quite simply can be represented.

On the other hand journalists need to be educated.It is not just journalism courses that will be barred to those who cannot afford to pay.It will be higher education as a whole.

As Milburn's report states it isn't just journalism that is being demeritocrized,the problem is deep in society and the current recession will only enhance that problem.

New York Times photo is a question of ethics



The above image from yesterday's New York Times has created some controversy under the topic of ethics.

It shows a teenager driving at 60 miles an hour with both hands steadily gripping a phone, while the lone limb of a passenger reaches over to steer the speeding car.

According to Blake Fleetwood,the photographer Dan Gillsaid he shot the picture on another assignment for the NYT last November for a story about teenagers and HIV.

"I tagged along with three students and the driver was texting. It's not often we as journalists are allowed into someone's personal life.
"Is it safe? Probably not, but as journalists we are not here to judge or direct, only to observe and to tell the story"

Council newspaper is scrapped

For those of us who don't see the council's own newspapers filled the void in the world of local news,there comes a heartening story from Hold the Front page.

It reports that

A south-west county's council is scrapping its free monthly newspaper after spending almost £700,000 on it in 11 months.
Cornwall Council said it was important to accept what was and was not working after the 'Your Cornwall' magazine ran £250,000 over budget.
and

The anonomyous comment that was left underneath

Many people in Cornwall have campaigned from the beginning against what was nothing more than a propaganda newsletter for the council. It has been a total waste of council tax. I cannot understand why the authority and others in the country for that matter, cannot accept that fact.

Monday, July 20, 2009

Run for the hills when it comes to advising clients to invest in the Internet.

That's the advice of the Wall Street journal's James Altucher who writes that

The days of infinite margins, 1,000% productivity gains, and growth of market throughout the universe are long over. Internet companies now should be treated, at best, like utility companies that get bought at about 10 times earnings and sold at 13 times earnings.



and adds that

Even then, I'm not sure I would give the Internet sector the same respect as the monopoly-protected utility sector.

Journalism -an elitist occupation in the 21st century

I could not help but read the article in the Guardian today in which journalism is said to be one of the

most exclusive middle-class professions of the 21st century;


The report, commissioned by Gordon Brown,was chaired by former cabinet minister Alan Milburn,and contains some damning criticism of New Labour's attempts to create a merotocratic society

According to Milburn

"The older generation of today's professionals, who were born in 1958 like me, came from families whose incomes were 17% above the average. The younger generation of today's professionals, who were born in 1970, came from families whose incomes were 27% above the average. Today's generation of doctors and lawyers, on average, came from families that earned two-thirds more than the average family."

Sunday, July 19, 2009

Sad but probably true-there won't be another Cronkite


the accelerating disintegration of the media assures that no one ever will emerge again as a single, almost-universally trusted source of straight-up, down-the-middle information during great moments of national trauma and euphoria – and all the ordinary days in between.


Alan Mutter writes about why there will never be a another Walter Cronkite and I fear that he may well be correct

Today he adds

Audiences today have fragmented among countless cable networks and interactive venues scrambling for ratings and clicks. Like so many petulant toddlers, the vast majority of the modern “news” venues are stomping, screaming and spinning themselves crazy in the hopes of gaining attention.

Get your entries in for the Daniel Pearl Award

American journalist Daniel Pearl was murdered by the Taliban in Pakistan in 2002 and in his memory the International Consortium of Investigative Journalists (ICIJ) is inviting entries for the Daniel Pearl Awards.

The entry must be on on a transnational topic of world significance and must involve reporting in at least two countries.

Works produced in print, broadcast, and online media are eligible and the piece should have been published between January 1, 2008, and December 31, 2009.

Ht-Sans Serif

Shock as it appears the BBC has shared income in the past

Yesterday's FT picked up a bit of ammunition for those who want the BBC to share its income.

archive documents seen by the Financial Times reveal that, from the inception of the licence fee in 1928 until 1962, up to 12.5 per cent of the licence fee went straight to the Treasury as part of its general revenue.


This being an argument firmly dismissed by the corporation at the moment,the revelations will not doubt embarass the BBC.

On top of that

Richard Collins, professor of media studies at the Open University, said that, in addition to the Treasury’s share of the licence fee, around 8 or 9 per cent was kept by the Post Office, which collected the licence fee on behalf of the BBC.

The continuing development of social media but don't fear the technology

Vice-President of Greater Manchester Chamber of Commerce Phil Jones took part in a panel discussion on social media and business networking last week.

He made three points

1.That he thought that Social media networking is a trend. In the same way that vinyl went to cassettes, then to CD's, then to MP3's. Traditional methods of networking are also transitioning.

2.Social media networking allows you to have a different type of conversation direct with a key stakeholder, bypassing traditional gatekeepers

3.Social media networking requires human capital investment, more than financial investment.

They are all good points.How much of a fad social networking is,we will have to wait and see but both the fact that it bypasses traditional communication channels and its need to have sufficient human resoures devoted to it are both very valid points.

On the topic of return on investment,Brian K. McDaniel makes a case for an alternative measure pointing out that

Businesses of all shapes and sizes are clamoring for a spot on the social media landscape, opening accounts and buying domain names at a furious pace and then trying to figure out how to use them and who to outsource to or purchase training from.
ad concludes that

the return on my relatively minimal investment of time and energy in social media has resulted in a profit.


One thing that puts people off is the fear of technology and over at the Biving's report David Murray writes that this should not be the case

Technology is a scary word. It means new and expensive. These words can spell death for a business or organization who is thinking of trying new things .
but he adds

Social Media is not new and it doesn’t need to be expensive (though, it can take time when done right). The point is, forget about technology.

Orwell deleted from the Kindle

It seems that George Orwell's books are suffering from censorship even this digital age.

On Friday the New York Times reported that Animal Farm and 1984 both vanish from Amazon's Kindle machine but it seems that copyright is the problem.

According to the paper

An Amazon spokesman, Drew Herdener, said in an e-mail message that the books were added to the Kindle store by a company that did not have rights to them, using a self-service function. “When we were notified of this by the rights holder, we removed the illegal copies from our systems and from customers’ devices, and refunded customers,” he said.

Friday, July 17, 2009

Reader's comments devalue journalism

Interaction and two way communication are held up as one of the reasons why publishing online is a good thing for journalism.

Not though according to Douglas Bailey, president and founder of DB Media Strategies Inc who argues that

[A]s satiated as I am with the enormous and varied flow of available information, I’ve concluded there’s one outlet that should be abandoned: those comment forums at the end of articles on newspaper websites.
…these forums are insidiously contributing to the devaluation of journalism, blurring the truth, confusing the issues, and diminishing serious discourse beyond even talk radio’s worst examples.


Via CJR

Why you couldn't charge for Susan Boyle

Staying on the subject of paying for online content,Jon Bernstein writing at journalism.co.uk looks at the problem of micropayments at ITV.

Their recent experience of the multi viewed Susan Boyle which whisked its way around the globe on You Tube,prompted Michael Grade to say that

“We are working on it and watch this space, but we’re all going to crack it, either when the advertising market recovers or a combination of advertising and micropayments which is 50p a time or 25p a time to watch it.
We may move in time, in the medium term, to micropayments, the same way you pay for stuff on your mobile phone. I think we can make that work extremely well.”


However Bernstein argues that it simply won't work describing the Boyle experience as persihable goods that people won't pay for

Quality drama may have a shelf-life and an audience willing to pay for it, but a water cooler moment from reality TV? Not likely.
and that

Micropayments only work if you control distribution which of course using the Susan Boyle analogy,you wouldn't

Availablity and not price determine the online cost

The pay for or not pay for argument continues over at mashable with a good piece from Stan Schroeder in which he argues that when it comes to free, it’s not the price that’s crucial its the availablity.

According to Sam the logic is thus

after all, if you offer someone a free donut, he/she is going to take it because the price is zero, right? Well, not exactly. In the online world, there’s another equally important currency: availability. It can be defined by the number of steps it takes to do something or download some content. The bigger the number of steps, the bigger the cost of the product/service.


More importantly though he continues to argue that free will not last for ever

because it’s just a transitional phase in the history of the Internet. The current trend, where everything seems to lose value, and the price of all digital content seems to inevitably spiral towards zero, will reverse


Price is just one piece of the puzzle

but there is also ease of use, the quality of the user experience, availability, the time it takes to do something.

Thursday, July 16, 2009

Find a way to charge for content or beware the consequences

The full text of Lionel Barber's speech to the Media Standards Trust event at the British Academy last night is available on the Press Gazette site.

A rather passionate defence of the profession from the FT's editor in which he says that it must return to its first principles recalling the words of the Economist which said that the model is broken.

The business of selling words to readers and selling readers to advertisers, which has sustained their role in society, is falling apart.”


He reminds us of the arguments for the 4th estate,journalism's role in informing the citizenry and to

prevent abuses of power, to expose immoral, unethical or illegal behaviour by agencies or individuals.
and to

provide analysis, to explain a complicated event or process in a comprehensible narrative.


But of course the question is how to make the model survive and here he believes that

A far better path forward is for news organisations to focus on what makes their brand different from the rest.
whilst finding a platform for charging for content

The consequences of it not surviving are spelt out at the end

Without new revenue streams, quality journalism will wither. We should be under no illusions about the price we would pay as a result. It would not be measured in terms of jobs alone, but something more enduring and valuable. Journalism forms part of the lifeblood of free societies Journalism is not perfect, nor was it ever meant to be. By its nature, it is often uncomfortable, especially for those in positions of power. But it matters - and I will defend it to the last.

How does the web make you feel?

NESTA hosted an event in which they launched their Mediasnacker project the web makes me feel

The project explores how young people feel about the web and also the reasons behind the emotions.

This is the Wordle that came from it

Giveways cause problems for Somerset paper

One of those silly stories courtesy of Hold the Front page which reports how a Somerset paper got itself into trouble over its free giveaways.

Hairspray paint sold in goody bags by a local newspaper during a festival may have been used to daubed graffiti around the town.
The bags were on offer at Midsomer Norton's Mardi Gras festival and contained copies of the Somerset Guardian and Standard newspapers, along with some brightly-coloured hairsprays.
However, it appears the paints might have been used to daub some graffiti around the town, forcing the council into a hasty clean-up operation ahead of a visit by Britain in Bloom judges on Monday.

Wednesday, July 15, 2009

Increase in local ads on social networking sites

More evidence on the rise of social media and social networking sites comes from Borrell Associates.

They report that nearly 20 per cent of advertising on social networking sites comes from local business in the United States

Our assumption going into this research was that commercials on social networks were almost purely national. We’re estimating that local advertisers will account for about $641 million of nearly $3.3 billion this year trying to reach consumers via these sites.


The figures for the UK would be particularly interesting

Ht-Nieman Lab

Breaking the law can be justified in certain circumstances

According to Brendan O'Neill the Guardian is a greater threat to our society than the News of the World.

Writing in the First Post,O'Neill says that

That oh-so-worthy broadsheet's campaign against the News of the World poses a potentially far greater threat to liberty and press freedom than anything the tacky Sunday tabloid might have done.
arguing that

If journalists did not sometimes break the law then the truth would remain hidden


Now that can be a fair point sometimes but when it appears that it is used for undercover celeb scandals or sportspeople then the argument is surely blown out of the water.

Roy Greenslade is quick to the defence of his employers as he writes that

The point about the News of the World's activities is that they were not investigating high crime and misdemeanours. They were not exposing police corruption. They were not acting in the public interest.
What O'Neill needs to grasp is that unprincipled and trivial journalism by the News of the World puts serious, inquiring journalism on the back foot.

Tuesday, July 14, 2009

The joy of Ceefax

The highlight of last week's Social media cafe held at the BBC Oxford Road in Manchester was a short video put together by the team on the joy of Ceefax.

Well it has been put in the public domain and here it is courtesy of Maria Gabriella


Find more videos like this on Social Media Manchester

Helvellyn Tweetup


A little off topic but tweetups seem to be the in thing at the moment and maybe this one may be the tops.

Paul Steel whom I follow on twitter is organising a tweet up on Helvellyn,3rd highest Mountain in England on the last weekend in August.

If you fancy it get in touch via his twitter address or via his blog

Hopefully I will be joining him

Signs of optimism for online advertising but SE goes into decline

It seems that the advertising slump has caught up with the search engine phenonoma according to this report in the FT this morning

Cuts in spending on search-engine advertising are accelerating even as the rate of decline in overall marketing outlay slows, according to a report by the Institute of Practitioners in Advertising
says the report adding that at least up to now

Search advertising has hitherto held up better than any other part of the marketing mix.


But it seems no longer as

marketing professionals are cutting search spending by about 5 per cent, the IPA says, making this the only category to see an increased rate of decline.

Social media could be a power for social change and justice

This caught my eye.

It is written by Billy Shore and looks at how new journalism and social media may actually help to publicise social inequality.

Billy writes that

Modern media celebrates consumption, not deprivation, and focuses on celebrity and personality,


However he continues

in another way, and for the first time in history, the poor are no longer invisible at all, or at least don't have to be. We have instant access to information about virtually everything today -- as close as the computer on our desk or the phone in our pocket - and that includes access to who is hurting, left out, left behind, and why. In just a few minutes on Twitter one can link to everything from statistics to eyewitness accounts,


As he concludes

Social media can't ensure social justice. But it can affect the invisibility that is the first barrier to achieving it

News Innovation-some thoughts

If we define journalism as a rag bag of what we cannot do then we will define ourselves out of a job.
The words of the Guardian's Kevin Anderson speaking at last Friday's News Innovation.

At the beginning of May,I attended Paul Bradshaw's excellent JeeCamp and it would not be unkind to say that the mood there was rather downbeat when it came to the future of journalism and in particular that of journalists.

I saw though amid the gloom that there were opportunities for the profession to innovate grasping the new technology tools and new working practices.

Last Friday's News Innovation hosted by the Media standards trust,built on some of that hope and I left with a sense of optimism.

Community was the buzzword and there were a number of presentations in which enthused individuals were building a network around a community,maybe filling the gaps that the cutbacks in local media are producing.

Amongst those initiatives Will Perrin's Talk about local, a project to give people in their communities a powerful online voice.

The London SE1 site described by the same Will Perrin as the best hyper local site in the UK,the Kings Cross Forum,the Sheffield Forum and Parwich.org

The problem is how to monetise this content.One way is Rick Waghorn's Addiply and Rick was keen to demonstrate its potential using the Lichfield Blog which had just that morning taken a advert from its local MP Michael Fabricant.

As Rick quite rightly said, it is time for central and local government advertising ,which has supported local newspapers in the past, to gravitate to these new hyper local sites.

But back to Kevin Anderson whose remarks at the beginning of this piece set out the challenges for this new journalism.

For Kevin,the old model must change

Engagement in traditional media he explained was about in his words

getting people so pissed off that they get enraged
Instead a

sustainable model will centre around relevance and relationship
Food for thought for today's journalists?

Monday, July 13, 2009

Peter Horrocks on why the BBC'S journalists need to become more new media savvy

Some interesting comments from the BBC's Director of World service on the use of blogging and commenting for its journalists

new news journalists will need the flexibility to cope. They will need to network with the audience as much as they do with their colleagues. The audience is becoming a vast but still untapped news source. The most go-ahead journalists are using social networking tools to help find information and interviewees.


He adds that

journalists will need changed culture, changed organisation and an improved understanding of the modern tools of journalism – audience insights, blogging, Twitter, multimedia production. It sounds like being pretty challenging...But I suspect that the public may well appreciate a journalism that puts serving their information needs at its heart, rather than one which is about organising the world in the way that journalists prefer.'


The comments come from the just published papers of the BBC College of Journalism Future of Journalism Conference in November 2008.

Ht-mediating conflict

Money for Tweetdeck

Tweetdeck's raising of over $3.2m of venture capital may come as a surprise in the current markets but it surely also illustrates the power of the new medium which has an estimated 20 per cent share of twitter traffic.

The launch last week of its I phone app will give it a major competitive advantage on that platform.

Perhaps though the crunch question as Mark Evans says is

It will also be interesting to see if Tweetdeck can come up with a way to monetize its software; perhaps creating white-label versions for businesses.

No prizes for guessing the top online activity for women

A new report out on the internet habits of the female population show perhaps unsurprisngly that the number one use of the net is for shopping according to a report just out by SheSpeaks.com (via Search engine journal)

As the report states

The third most popular activity is social networking, which is also not a surprise given the stereotype that women just love to talk. The fact that both of these activities are very popular with women means that there is also some cross-over issues to consider. If women like to shop online, they’re likely to talk about that online and there are probably certain kinds of marketing tactics that will work better with them.

Sunday, July 12, 2009

Let's here it for the power of print

to capitulate to inevitability due to a lack of forward thinking is unforgivable in the digital age. The print medium is sitting on true firepower: brand loyalty, killer lists and well-established communities. In today's age of community-based, social marketing, no medium has more underutilized assets than newspapers and magazines. They have communities of readers that offer marketers the real power to have one-to-one relationships with interested and motivated consumers. Yet they are not using the new metrics and database tools to tap into that there gold.


writes Parnell Woodard

British journalism needs to raise its standards

A rousing piece from the FT published earlier in the week following the phone tapping alegations

British journalism needs to raise its standards to ward off the danger of statutory regulation. The self-regulatory Press Complaints Commission should be transformed from a passive fielder of complaints to an authoritative setter of standards, a forum for debate within and outside of journalism, and an ombudsman for members of the public individually, and the public interest as a whole. Journalism faces many pressures: its survival as a necessary democratic actor depends on confronting its faults. These are many, but not incurable.


Enough said?

Bloggers rather than journalists

There is a good piece on why journalists should blog (via Adrian Monck) from Felix Salmon whos suggests that there are three reasons why they should and one of those is bad.

Lots of companies are hiring bloggers these days, ranging from huge media concerns like Reuters to small start-ups. Pay can be good, and there’s no real difference any more between what a full-time blogger gets paid and what a full-time journalist gets paid. The work can be hard, and the blog can end up eating your life, but at the same time there can be an enormous sense of freedom when you’re given a blog of your own.


But one proviso

people want to hire bloggers, not hire journalists and then cross their fingers and hope that it turns out those journalists can blog. All to often, in such cases, they can’t.

Thursday, July 09, 2009

FT hacks Coulson

Alex Barker has a little fun over the FT's Westminster Blog

“Hi Andy it’s Sue. The Guardian have called again. I told him you had no comment. But he says he’s going to stand outside CCHQ and call every hour until you say something. Just thought you should know.”

“Andy it’s me. DON’T forget the milk on your way home. And remember it’s no Blackberry night tonight. Luv ya Peachy.”

“Rupert here. You’d better call.”

“Hello Andy it’s Paul Livers calling from C-Rap PR. Hope you’re sitting down ’cause we’ve got a Grrreat story for your Bizarre column….”

“Andy, look, I’ve seen the photos of Dave and, alright, they’re not the most flattering. But I don’t see what you think I could have done. I’m not bloody watching over the shoulder of every picture editor in this place. And the idea that I’m going to order them to use only pictures of his left hand side…look, give just give us a call. I’m around this evening.”

“Andy, it’s Peter here. The Telegraph are damn well at it again. They’re obsessed with this one blasted claim I made four years ago, really very boring, the wife insisted on getting the damn thing. I can’t believe it will make a story, it’s dashed dull and the fees office didn’t even give me the money for it. But, just in case, it might be worth me talking you through it.”

Run and run and run and run

I haven't had chance as yet to blog about Nick Davies scoop in the Guardian this morning.

According to former Sunday Times editor Andrew Neil,this is going to run and run and writes that

If, as the Guardian claims, between 2,000 and 3,000 people were targeted and had their privacy breached in various ways, then some of the names already mentioned could get together to mount a multi-million pound class action against the Murdoch company. Just starting that process would almost certainly unseal the documents. Then more than the cat would be out of the bag ... and the potential damages unlimited.


The Spectator's James Forsyth meanwhile looks at David Cameron as he is stuck in a pincer movement between two extremes of journalism

David Cameron finds himself caught up in a war between two media tribes following the revelations about the phone hacking at the News of the World during Andy Coulson’s editorship. On the one side, there’s The Guardian—whose scoop it was—and the BBC; for the BBC this episode is a chance to both make an ideological point against tabloid journalism and the Murdoch press as well as gain some revenge for the fun that The Sun and The Times had with the BBC’s expenses. On the other is News International with other newspapers that have used similar methods looking nervously on from the sidelines.

Wednesday, July 08, 2009

The despair of social media



Ht-Sans Serif
Some more ideas for transforming the fortunes of newspapers courtsey of Roland Legrand,writing at Media Shift.

Roland suggests that

1.They should create micro sites

Instead of having a single wehttp://www.blogger.com/img/blank.gifbsite divided in sections which often replicate the sections in the print newspaper, we could have many different sites each focusing on a specific topic of interest to our communities


2.that there should be streams of content

In other words, it would look more like Twitter, Facebook or FriendFeed rather than a collection of newspaper articles.


3.that they should use wikis for content

4.they should increase their use of audience interaction and

5.Give more control to the readers

Chris Anderson's for free

Chris Anderson is at least practising what he preaches as his new book,the future of the radical price is avialble to download and read for free.

What's more you can also embed it on your own blog as I have done HERE

FREE (full book) by Chris Anderson

Social inclusion?


“digital exclusion” needs to be revisited because people are using technology in increasingly sophisticated ways, particularly around social media and social networks. The danger is that a large portion of the population will have less access to jobs, private records and digital databanks if they’re not conversant with social media.


The words of Tristan Wilkinson, director for public sector for EMEA, Intel UK, talks about the need for social media literacy in this 9-minute video.

You can watch the video here,and it brings up a point that this blog has made before,what happens to the people that are left behind in this revolution?

“If you’ve never used these empowering technologies, they can seem pretty alien.”

Monday, July 06, 2009

Mail readers turn on Melanie Philips

More Daily Mail bashing as its star columnist Melanie Philips goes on the offensive again this time over the Tory party's defence of homosexuality.

But it seems that now even her own readers are turning against her.

As Pickled politics points out some of the comments are not the usual Mail readers

How can you blame gays for broken heterosexual marriages. You really have lost the plot.


Do you really think that there is some vast, underground conspiracy by gay groups to convert the rest of us? Can you point to any evidence at all for this?


Children from fractured homes do worse in general in every single area of their lives
That is wrong, I am 12 and I am top in my school of 800 people, I have been moved up 2 years and all of the people that I know who feel at home in a library don't have married parents.

How do you create content that is audience centred as opposed to advertiser centred

Steve Yelvington's analysis of the American Press Institute's report, "Newspaper Economic Action Plan,focuses on what he regards as some flawed assumptions.

1.Consumers perceive that content produced by news organizations is valuable to them.

2.Consumers will actually make content purchases when they are confronted with many free options.

3.Publishers can exert their influence in the marketplace through laws and public policy, both of which could change.

4.Publishers will invest in emerging technologies that establish new work rules, new systems for organizing content and new designs for packaging editorial and commercial content.

5.News organizations can make the leap from an advertising-centered to an audience-centered enterprise.


Each one could be easily applied to the market place over here,No 2 in particular when one examines the role of the BBC but actually to me No.5 is maybe the most interesting.

How do you create content that is audience centred as opposed to advertiser centred?

Asset managers are the latest converts to Twitter

The latest converts to Twitter and other social media are Asset managers according to the FT.

The paper reports that

US mutual fund Vanguard, which announced its arrival to the UK market in February, has a Facebook page with more than 2,300 members. Its ‘Simple Truths’ section includes videos offering tips on saving, while the firm also provides links to its Vanguard Blog, careers section and future events such as webcasts.


The sector sees social media as a way of reaching people and listening to people by building up a loyal following.

But a word of warning

Managers in the US and Europe are prohibited from posting material that could be deemed as giving financial advice. This, in turn, has an effect on what messages can be relayed via social networking sites.

Saturday, July 04, 2009

Slow online growth makes new bedfellows

The slow growth of online advertising is pushing internet companies and ad agencies to work together.

That is according to an article in the New York Times.

With consumers spending more and more time online, analysts say Internet companies and ad agencies have no choice but to work together to develop ways to make money from digital media.
says the paper.

The interactive map of the future of papers

The Independent is taking the debate on the future of newspapers to an interactive map

The paper says that

The aim with interactive collaborative maps of this kind is to weave together all of the salient issues, positions and arguments dispersed through the community into a single rich, transparent structure – in which each idea and argument is expressed just once – so that it’s possible to explore all perspectives quickly and gain a good sense of the scope and perceived merits of the different arguments



Coles recants over RSS

I see that Malcolm Coles has now realised that he was wrong to suggest that newspapers turn off their RSS feeds

Writing on his blog he says

The point I was trying to make was that there didn't seem much point having RSS icons in your header (Express) or by your search box (Mirror), or offering a brilliant RSS mashup feature (Guardian), or having RSS icons by each section of your news area (Independent) etc etc - but not doing anything to educate people about what they could do with all this.
but recognises that

RSS is great - I use it. It doesn't run itself as some people seem to think. But it should still be available for people who want to use it, whether to monitor output or to create mashups or whatever.

Friday, July 03, 2009

New media,social media and politics

News of a conference taking place next week from Twentieth century network


The world of the media is changing as fast as everything else. A politician makes a speech ignored by the conventional media and it gets 1 million hits on utube. The world of Blogs forces a resignation of a chief government adviser before the daily newspapers know what is going on! The new social media is challenging the conventional news elites as never before. Politicians and their established lobbies are running scared. The new social media has blown a hole through the existing elites. What does this mean for the future?


Speakers include the Tory MEP Daniel Hannan whose berating of Gordon Brown at the European Parliament made him a star earlier in the year and proves the point of the conference

Guardian rage

Thanks to Bob Piper for picking up this letter in the Guardian

Has anyone else suffered Guardian rage from strangers? While queueing to buy the paper recently I was accosted in one shop by a lady in trousers cut from a plaid horse blanket who insisted on detailing all the illegal hunting activity in my area, and in another accused by a Mervyn King lookalike of personally driving the country to economic ruin. More worrying was being shouted at by an old lady for having it tucked under my arm while buying the Big Issue. Glancing back as I fled, I saw her buying a copy of the magazine and chatting with the seller. So it was definitely the newspaper that upset her. Are we to be reduced to carrying it home in shame and a plain brown wrapper?
John Brooke
Bewdley, Worcestershire

A smaller and smaller audience for financial reporting

The Awl writes of some of the problems in financial reporting in the press


The consequence of all this insider chat is that fewer and fewer people can follow extremely important goings-on. People are tuning out what is the most important story of our lives, which is being delivered incrementally by a number of very smart people, nearly all of them working exclusively online, to a small audience of people who are financially educated enough to understand. So do your part and educate me, please.


Ht-Neil McIntosh

The model for citizen journalism?

Reuters is carrying a report on a successful citizen journalism site Allvoices.com

Its twist is that it encourages and enables anyone to be a reporter and uses an in-house system to rate would-be journalists on popularity and credibility.


Content is based upon a credibility definition

Allvoices, which is operating on $4.5 million in funding from Vantage Point Venture Partners, has started paying its most popular reporters. They can earn anywhere from 25 cents to $2 per thousand page views.
Contributors are free to post almost anything. Credibility is rated by people who read postings and by the in-house algorithm, which is designed to help measure postings against traditional media and other sources.


Ht-Jay Rosen

The internet is the people's medium and so it should remain

As a device of freedom, the internet has done more to chronicle the aspirations and interests of people than anything since the printing press. While the last age of communications including, of course the television, helped bring us more together as a world, too much in the way of devices and equipment went into those vehicles to put them into the hands of the people. They were -- and are -- as much as the monks on whom the world once relied for all its texts.


Good piece from Jarvis Coffin who is the CEO & President of Burst Media writing in the Huffington Post

RSS v Twitter

There has been quite an online conversation over the past couple of days over whether newspapers should give up on Rss feeds.

It followed a post on Paul Bradshaw's Online journalism blog in which Malocolm Coles dared to suggest that as the feeds were being taken up less and less the time was right to switch to twitter.

There has been a staggering 40 replies of which I added by twopennyth worth replying that

Both Twitter and RSS should compliment each other.After all it is zero cost for both and the the more exposure the better,surely.
In these difficult times for the media,every avenue should be used to promote content


a view that I would stand by although I think that Malcolm makes a good point in the comments when he says that

For the general public, RSS feeds are a mystery. If they subscribed to one from a newspaper, they would soon be overwhelmed by the quantity of items in their RSS reader.


I use Bloglines and I have to say that some of the updating is a long way behind,consequently I end up picking a lot of feeds directly from twitter,but that then means managing twitter better than I probably do.

The role of the International Journalist in Human rights reporting

Peter Stothard asks the question as to whether International Journalism still serves human rights?

Writing in the Times he is about to speak

at a 'round table' on whether 'with forgotten wars and murdered reporters, international journalism still serves the cause of democracy and human rights'.
and concludes that

Sometimes international reporters have assuredly helped the cause of human rights. Sometimes they have not. My sense is that this pattern remains still true today.

Thursday, July 02, 2009

Technology-a reminder




Ht-Stephen's Lighthouse

24 hour news-Is it time to differentiate the product?

Rolling 24 hour news channels drive the news agenda. They are on permanently in newsrooms, government and business offices. Every country used to have an airline as a symbol of national pride, now they have a news channel.


Writes Charlie Beckett at his Polis blog and argues that it is time to differentiate some of the product.

He has some valuable experience in this being a producer at the launch of News24 which he says

By the time it got on air was much more like Sky News and within a year it was entirely the same.

Never a better time to enter the profession?

I couldn't agree more with Jack Shafer writing in Slate

technology, culture, business, and audience tastes are always in flux, making it the job of writers young and old to grab the best available tools and get to the business of chronicling thejavascript:void(0) world.


adding that

The barriers of entry into the journalism business have been battered down, making it easier than ever to enter the profession. That will read as small consolation to the journalists who have had their publications shot out from under them
and he continues

if the downside of the battered-down barriers to entry is less pay and lower status, the potential upside is that a flood of new entrants into the field could portend a journalistic renaissance.

When it is time for a comfort break..........

I haven't got an I phone preferring rightly or wrongly my Blackberry so I haven't really caught on to this craze for Apps.

Nonetheless this latest offering caught my eye.

It is called Run Pee and according to Mashable

you’re watching a movie in the theater and need to take a restroom break, but you don’t want to miss the best part. The RunPee iPhone app has a timer letting you know when it’s safe to take a break, and gives you a summary of what you missed upon your return.
It also lets you know whether you should stay till the end of the credits, since movies like Iron Man include bonus footage afterwards. You start the timer when the movie begins, and safe break-times are scheduled throughout.

Companies are reaching bloggers through social media

One of the major findings of a global study of bloggers is that corporations are taking them more seriously.

The survey by PR agency Text 100 as reported by Shel Holtz says

bloggers have grown in importance to corporations, measured by the increased outreach by businesses and their PR people. And the vast majority of these bloggers want companies and their PR people to reach out to them. While awareness of social media releases avaries from market to market, among those who know what they are, they’re perceived favorably.


There is evidence that companies are disseminating information out to bloggers using social media techniques and as Shel adds

this makes tremendous sense, given the disdain bloggers expressed for traditional press releases and their preference for incorporating images, video and audio into their posts. Social media releases (among many other things) make it easy to cherry-pick and embed multimedia assets into posts which, in turn, makes it easy for a blogger to customize the post to his audience rather than regurgitate the same text-based release that everybody else is copying and pasting.


Ht-Sarah Hartley

Pew report on the coverage of Jackson's death


More research on the coverage of news comes from the Pew Institute which has looked at the media coverage of Michael Jackson's death in America.

The study concluded that

The public closely tracked the sudden death of pop superstar Michael Jackson last week, though nearly two-in-three Americans say news organizations gave too much coverage to the story. At the same time, half say the media struck the right balance between reporting on Jackson’s musical legacy and the problems in his personal life.


In terms of the time given over to the story

About two-thirds of the public (64%) said news organizations gave too much attention to the death of the 50-year-old performer,. About three-in-ten (29%) say the coverage was the right amount. Only 3% say there had been too little coverage.

Journalism is leaving the public in the dark

A new report says that mainstream media is leaving the public in the dark by failing to explain basic information to them about the news.(via Journalism.co.uk).

The report by the Reuters institute was carried out during March 2008 when the big story in the news was the tussle between Barack Obama and Hillary Clinton.

Yet,despite the coverage it appeared that none of the studies focus groups had any real understanding of the issues at large.

Furthermore the public expressed a general distrust.One of the subjects was the coverage of binge drinking.

The report also suggested that people felt that their values were not shared by the producers of news and that coverage rarely reflected their lives

Wednesday, July 01, 2009

Johnston Press bans Facebook

Can someone please explain why a newspaper company would ban their staff's access to Facebook?

Well Johnston Press have according to this report from Paid Content

In a memo, (via Allmediascotland), JP management warn reporters that “a recent review” found more than half of the company’s entire outbound traffic is to Facebook so it has no choice but it stop people visiting. the Memo reads: “Journalists who require access should seek approval from their departmental head, who should contact the Group Helpdesk to have the permission restored.”


adding that

Just like Friends Reunited before it, Facebook has become a standard reporting tool for many local and regional reporters—one JP journalist told me recently they couldn’t imagine working without it.

Hot but not that hot

A little off topic but I make no apologies for re blogging this this piece from Nigeness

The warm weather (all right, hot - it certainly feels pretty hot on the Tube) is causing the usual heatwave hysteria, whipped up by the media as if there'd never been such weather before, whereas of course we've always been prone to the odd heatwave in this country - and that's the worst we have to cope with. In India just now the temperatures are in the 40s (according to the Continental system), whereas we have barely reached 30 degrees. Think of all those suffering such heat without benefit of air-conditioned ooffices or homes - and think of those sons (and daughters) of temperate Britain in far-flung torrid zones before air-conditioning was heard of. Think, indeed, of Rudyard Kipling, whose sparse autobiogarphy Something Of Myself, written when he was in great pain and knew he was dying, gives such a vivid picture of his seven years in Lahore, where he arrived at the age of 17 to work for the Civil & Millitary Gazette - seven years that formed him as a writer and as a man, and the memory of which is the beating heart of the book. Here he is recalling the hot - the really hot - season:
“In those months - mid April to mid-October - one took up one’s bed and
walked about with it from room to room, seeking for less heated air; or
slept on the flat roof with the waterman to throw half skinfuls of water on
one’s parched carcass ... often the night got into my head and I would
wander till dawn in all manner of odd places - liquor shops, gambling and
opium-dens, wayside entertainments such as puppet shows, native dances or in and about narrow gullies under the Mosque of Wazir Khan for the sheer sake of looking ... one would come home just as the light broke in a hired carriage which stank of hookah-fumes, jasmine flowers, and sandalwood.”
In the offices of the Gazette, sans air conditioning and clad always in three-piece suit and tie (like my own grandfather, never seen in anything less), Kipling toiled away ("..there is, or was, a tablet in my old Lahore office asserting that here I ‘worked.’ And Allah knows that is true also"), sustained in those barely tolerable conditions by endless chota pegs, a weak mix of a little whisky in a lot of soda. This was Churchill's all-day tipple too - the drink that won the war. Cheers!

Your worst nightmare live on telly

One Michael Jackson fan gets carried away

Good value for money?

There has been some criticism of the resources that the BBC put into its Glastonbury coverage over the last weekend.

The Independent's Ian Burrel looks at the issue over at Independent minds and the 407 reported team that the corporation employed

at home not all licence fee payers were impressed. "There is far too much coverage of BBC presenters," came one post on the BBC website. "Does the BBC have to pay extra to show more of the actual festival performers?" There was much consternation that, after putting Bruce Springsteen on the cover of Radio Times, the BBC had failed to live up to that pre-publicity by showing only limited amounts of The Boss’s performance and of the similarly hyped Neil Young.


The BBC will argue that

producing 111 hours of TV coverage, 60 hours of radio and 57 hours of online video, from muddy fields in Somerset, is a huge logistical task that requires 160 technical staff, plus a further 130 short-term contractors, including security guards to watch over the expensive broadcasting kit that produces output for a TV audience of 16m, up 2m on last year.


I watched some of the coverage and believe that on balance the Beeb got it right,that is part of what a public service broadcaster's remit should be.The event is a standard of the cultural landscape is much the same way as for example the coverage of the Proms season.

It is unlikely that Sky would offer the same output after all.

"How is it that large, powerful organizations, with access to vast sums of money, and many talented, hardworking people, can simply disappear?"

The words of Michael Nielsen who looks long and hard at the current state of publishing on his blog.

It’s true that stupidity and malevolence do sometimes play a role in the disruption of industries. But I’ll argue that even smart and good organizations can fail in the face of disruptive change, and that there are common underlying structural reasons why that’s the case.


Firstly he argues that

1.
Unfortunately for the newspapers, there’s little they can do to make themselves cheaper to run.
adding that

The problem is that your newspaper has an organizational architecture which is, to use the physicists’ phrase, a local optimum. Relatively small changes to that architecture - like firing your photographers - don’t make your situation better,


2.
some of the forces preventing change are strongest in the best run organizations. The reason is that those organizations are large, complex structures, and to survive and prosper they must contain a sort of organizational immune system dedicated to preserving that structure.


It's a frightening scenario but it is also the classic business model.

But do read the whole article

Ht-Alfred Hermida